The repositioning followed the face-lifts the car has been getting from time to time in the form of engine upgradation, new power steering, automatic transmission, etc, to keep the excitement around it alive in the highly competitive small car market. The customer benefits expected are of fuel efficiency, low maintenance costs and easy availability of genuine parts. Finance is one of the major decision drivers in car purchase. Maruti also increased focus on vendor management. Presentation Description No description available.

A variant with LPG is receiving a very good response from customers who look for low cost of running. The customer benefits expected are of fuel efficiency, low maintenance costs and easy availability of genuine parts. Maruti also made strides in applying IT to manufacturing. Click here to sign up. Insurance being a major concern of car owners.

Maruti knows its strength in Indian market and has filled this gap of providing trust in Indian used car market. This has provided its vendors with higher volumes and higher efficiencies.

maruti udyog limited case study ppt

The width of a price-band was a function of the size of the segment being targeted besides the intensity of competition. Earlier, Maruti was getting only the first one-third ,aruti the overall stream. Maruti has so far been facelifted two times.

Additionally, a dominant trend in the Indian passenger car segment is the increasing fragmentation of the market into sub- segments, reflecting the increasing sophistication of the Indian consumer. The Middle-East region has also opened up and is showing good potential for growth.

Maruti Udyog Limited – The Pricing Dilemma

Maruti created history by going into production in a record 13 months. Employees grew to end of first phaseend of second phase and in Maruti consolidated its vendor base.


Carmakers are increasingly outsourcing component production, and focusing on product design, brand management and consumer care, in contrast to the traditional emphasis on manufacturing and engineering. Cost reduction is being achieved by reaching an indigenization level of percent for caze the models. Market strength of industry: Maruti also increased focus on vendor management.

Click here to sign up. The ability to keep lowering the prices sets Maruti apart from other players in the league. At its meeting the company’s board approved a total investment of Rs3, The Maruti call center is another effort which brings Maruti closer to its customer.

This all makes Suzuki to replace these brands with new launches. Inalthough Maruti generated operating profits on an income of Rs Others are much more stjdy, and are likely to have a profound impact throughout the supply chain.

maruti udyog limited case study ppt

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Case Study on Maruti Suzuki Conflict |authorSTREAM

During the pre- liberalization period the focus was solely udypg production. Maruti Insurance is a hassle- free way for customers to have their cars repaired and claims processed at any Maruti dealer workshop in India.

HMIL presently markets over 25 variants of passenger cars in six segments.

maruti udyog limited case study ppt

Suzuki’s proposed two-wheeler facility in India, would start making motorcycles and scooters by the end of through a joint venture, in which Maruti has 51 per cent stake. Increasing Maruti service stations with the scope of one Maruti service station every 25 km on a highway.


The lower-cost strategy is followed by the usage of a udhog network of suppliers, efficient manufacturing, just-in-time inventory systems, extensive after-sale service support, realisation of economies of scale and stringent waste management and control. Quoting from the report that appeared in Maruyi Economic Times, 4th April- The Indian car giant Maruti Udyog Limited has finalized its two mega investment plans — a new car plant and an cwse and transmission manufacturing plant. A brief Overview of Maruti Udyog ltd.

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Components came from the ‘vendors’ to the ‘factory’ where they were assembled and then sent out to the sttudy. While researching they found that rural people had strange notions about a car – that the EMI equated monthly instalments would range between Rs 4, and Rs 5, The new policy regime and large potential demand led to inflows of foreign direct investment FDI by the mids.

It is a cas decision to kill a product before it starts facing the decline stage in product cycle.