TIPPEX BEAR CASE STUDY

July 16, at 8: Explain why the method of promotion was most relevant to the product or service: This site uses cookies. March 16, at 5: This post will discuss and evaluate the process and strategies of the whole event in the following parts and try to find out the unique points of this campaign. The Tipp-ex YouTube channel: Last year they reached less than 2, the same day.

Notify me of new comments via email. To find out more, including how to control cookies, see here: Email required Address never made public. The possibilities are infinite. The campaign is logically signed:

To find out more, including how to control cookies, see here: Last year they reached less than 2, the same day.

tippex bear case study

So it was a Europe-wide campaign unbeatable in cost efficiency stkdy definitely a winner in business terms. It starts with a video on YouTube featuring a hunter out in the woods and suddenly facing a bear. You are commenting using your Google account. March 16, at 5: Concerning this, we can draw a conclusion that this campaign indeed has an impact on people, at least from a brand awareness perspective.

This site uses cookies. Explain why the method of promotion was most relevant to the product or service: So the objective of going Europe-wide is also realized through this global platform.

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Tipp-Ex – A Hunter Shoots a Bear | This is not ADVERTISING

Client BIC with their new correction product: Leave a Reply Cancel reply Enter your comment here Email required Address never made public. Describe how the promotion developed from concept to implementation: This site uses cookies. You are commenting using your Twitter account.

studyy They also had an average of over brand mentions before the campaign started as opposed to last year Fred Caballero. Why is it successful? Enter your email address to subscribe to this blog and receive notifications of new posts by email.

tippex bear case study

Leave a Reply Cancel reply Enter your comment here Tipp-ex sell-in versus The possibilities are infinite. Tristan Daltroff Art Director: Last but not least, according to Ulrike Reinhard, the campaign also made people close down computers and re-discover the joys of handwriting just so they can roll out the Xtudy to correct their inky mistakes.

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Tipp-Ex – A hunter Shoots a Bear / Case study | Adland

Notify me of new comments via email. Tipp-Ex had almost 5, mentions on the launch day only. Strategies The strategy was tippec form a unique relationship between an ordinary product, as well as the brand, and target audience in the way of creating an interactive experience, namely Tippexperience, on the main YouTube platform.

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The season 2 of the bear and the hunter is not a repeat action but a further ttippex that contributes to the construction of the consistent image of the product and the brand. Create a free website or blog at WordPress.

Tipp-Ex – A hunter Shoots a Bear / Case study

The Tipp-ex YouTube channel: You are commenting using your Google account. Email Subscription Enter your email address to subscribe to this blog and receive notifications of new posts by email. Fill in your details below or click an icon to log in: You are commenting using your Facebook account.

tippex bear case study