And this market is considered to be much smaller than the market which plumbers created with their impact on customers. Consequently, the real problem here is how to boost sales. Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. Log In Sign Up. In addition to this, plumbers also work for developers, showrooms, contractors or directly for consumers.
The problem is srudy plumbers are not very adopted to this new technology of Quartz showers. This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions.
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Because Quartz overcomes sgudy problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower performance. Let is very important to get involved plumbers. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2.
Log In Sign Up. Help Center Find new research papers in: It needs also a marketing plan for new products.
Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them. The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz.
Consequently, the real problem here is how to boost sales. With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations. The CEO of Squalid should simply lower expectations.
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The incentive should be giving the Quartz shower to every participant quzrtz when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz.
Our Company Welcome to the world of case studies that can bring you high grades! Squalid must gain brand equity Nile its competitive advantage is superior product and then use that brand equity aqualia its competitive advantage once similar products are offered by competitors.
Because customers would have better shower product, plumbers would have more installations, company will have a increase in sales.
The biggest issue is having problems with reaching plumbers because they are the key players in terms of being a reliable source for consumers when choosing the product.
Risk is diminished even further because the consumers who make their own decisions are part of the same general public as other shower unit consumers.
The case implies a time constraint of Just a few aqialisa before competitors introduce a similar product. It should be pretty close to other products or the price should be reduced for the all products. This comes tomixer shower consumers who select the shower without advice from their plumber and 80, consumers of mixer shower units who choose the brand. Skip to main content. But to my mind it Nil be difficult to successfully produce Quartz showers without a bad influence of all those other shower products.
Strategic Marketing Management Student Name: Simply a Better Shower. Once plumbers are convinced and informed about the benefits of the new product like ease of installation, they will become a source of word of mouth to push showrooms to call attention to Quartz by emphasizing the low cost of installation.
answsrs We do everything to make the client happy when he turns to us for the creation of a case study for sale on any topic! Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment. While waiting for the advertisement campaign to kick in, the Quartz can find a quick niche within the potential market oftounits sold annually. Aqualisa Case Study solution. The case does not specify what percentage of electric shower and power shower consumers choose shower type independently.
Aqualisa Quartz Case Analysis. Squalid should pay much more attention to aqulisa plumbers.
Customers trust to their opinion.