Vodafone capitalizes on the innovative ideas and always came with the new advertisements that took the brand on heights always. Here Vodafone is successful in boosting up its sale through eccentric Advertisement. Vodafone is one of the leading global brands and in brand value ranking and it is ranked as the 11th largest telecommunication company in the world and 2nd in Europe. This site uses cookies. A Guide to creating strong passwords October 12, After watching these above ads, one would definitely fall in love with the brand. The First mobile phone network:

Prehistoric man relied on fire and smoke signals as well as drum messages to encode information over a limited geographic area as they attempted to contact neighboring clans. Thanks much for blog post. They say that without advertisement of the product it would be impossible to know about what the product is, what it deals in. These rods would have predetermined codes inscribed at various intervals. Although the experts claim that the ads did not achieve the target of increasing the VAS usage. As Vodafone was a new brand in India, it had a challenging task to develop its own entity and it had done it in a splendid way.

He is credited as having established the first postal system in the history of the world. Robots used in military — a future… August 30, Revolution in the conventional way of advertising that was through public figures and celebrity. Fires, beacons, smoke signals, communication drums, horns: To convey a specific VAS offered by the company, each ad used a story which was enacted by the Zoozoos.

Hutch’s Pug to Vodafone’s ZooZoo – A story of successful brand transition. | Ramblogs

Others say that studu of Advertisement, it is easy to compare the features of one product with other products. People were so attracted that they use to wait eagerly for the break to come and to watch more stories of Zoozooz. It caught the attention and fancy of the consumers, aroused curiosity, told stories and made people retell the story.


Hats off to Vodafone for being glocal Global and local in their approach. And the advertisement made this event bigger by continuously broadcasting the ads for 24 hours on national television. Vodafone ads are also very good.

Vodafone Essar’s Advertising Strategy – The ‘Zoozoos’ Campaign

Prehistoric man relied on fire and smoke signals as well as drum messages to encode information over a limited geographic area as they attempted to contact neighboring clans. The hydraulic semaphore was designed in ancient Greece as a method of communication, and it was vital during the first Punic War.

case study on vodafone zoozoo

The ads were no more sweet and cute although they had zoozlo wider appeal owing to the young generation in the ads and the intentional humor. They showed emotions in just a way the normal Humans do. Within few days, Zoozooz created a huge audience for them, giving a boost to the Vodafone brand.

case study on vodafone zoozoo

Travelers would bring doves and pigeons along with them, attach messages to them and release them to fly back home. Mobile telephone Industry in the country which is in vodafoen ongoing process of transforming into next generation network, employs an extensive system of modern network.

That is, customers cannot quickly purchase a product they see advertised.

Here are some amazing marketing insights from Vodafone’s ZooZoo series of advertisements that have been a rage in India: Spending on advertising is huge. People became hungrier to know about their favourite Zoozoo.


How real estate and technology can change… July 10, Zoozzoo the name zoozoo being displayed anywhere in the advertisement. The top risks and threats the world… September 27, It applies a valuable marketing insight that casw that you must never assume that a customer “knows” — whether or not customers know, always “say-it-aloud”.

The advertisements of which service provider attract you the most? Upper Saddle River, N. The charm of the Zoozoo was itself a great self-marketing strategy and they were instant success among masses.

Thus it can be seen that oligopolistic market structure of this industry has played a significant role in the generation of revenue for Vodafone, especially through this unique advertising strategy.

case study on vodafone zoozoo

The charm of the Zoozooz was so much that self-marketed strategy was also followed and they were instant success to the mass of people. The growing concerns of cyber attacks from… October 31, However, researchers have neither agreed on a model of advertising creativity nor conclusively linked. Interesting predictions made for the Emmy… October 7, Tight focus — all roads lead to one destination: Advertising is the non-price war where advertisements are the way to cut the chance of the competitors by making use of various strategies.